I design B2B sales and marketing collateral for industrial and technical brands: datasheets, catalogs, and other business documents, made with the accuracy engineers expect and the clarity sales teams need.
Most designers can't read a torque spec. I can.
I trained as a mechanical engineer before moving into design, which is why my documents don't lose engineers in translation. I've designed for industrial brands like Kleenoil and Air Liquide, presenting complex products with the precision they're built with and the clarity sales teams need to close.
DAE Mechanical Engineering
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B2B documents, technical products
InDesign source files on request
A datasheet is often the last thing a buyer reads before deciding, so when it's cluttered or hard to follow, the sale gets harder. My job is to make sure it does the opposite, across every kind of B2B document, from product specs to full sales collateral. Here's what I design most:
Everything is built in Adobe InDesign, with Illustrator and Photoshop for custom graphics and image work. Whether it's a single-product spec sheet or a full product catalog, I structure the content first, then design around it, so every page is accurate, organized, and easy for both engineers and buyers to read.
Understand your product and audience
Organize content for clarity
Build the visual system in InDesign
Print-ready and digital-ready files
A client rebrand: Chargex moved from a cluttered, blue-heavy layout to a clean structure in their new navy and cyan brand colors. Every spec kept, restructured so a buyer can read it in seconds.
Ideally: your brand guidelines (if any), product photos or technical specs, and any existing content or reference documents. If you don't have everything ready, I can help figure out what's needed.
Both. Some clients come with a rough draft or an outdated document to rebuild; others start from scratch. I treat both the same way: structure the content, then design around it. Send whatever you have and I'll take it from there.
Every project includes revision rounds so we can refine the design until it fits. I'll adjust layout, hierarchy, and styling based on your feedback within the agreed scope. The goal is a document you're confident putting in front of your buyers.
Yes. For bigger rollouts or tight deadlines, I scale capacity while personally overseeing quality and consistency across every document.
A print-ready and web-ready PDF, plus editable source files on request so your team can make small updates later — icons delivered as SVG/EPS upon request.
Yes. If you have a brand book, style guide, or existing materials, I'll work within those colors, fonts, and layout conventions so everything stays consistent.
Most datasheets and sell sheets take a few days. Larger projects like catalogs or company profiles typically take one to two weeks, depending on length and how quickly content/feedback comes back.
Most of what I show here is published marketing material, like datasheets and brochures already public through the client's own channels. Anything unreleased or sensitive stays private, and I'm happy to work under an NDA if you need one.
The portfolio previews are intentionally flattened to protect client work. Every client receives full-resolution, print-ready PDFs with complete vector quality, plus source files where agreed.
Yes. Most of my clients are in the US, Europe, and the Middle East. I keep communication async-friendly and overlap working hours where possible.
Have a project in mind? I'd love to hear about it. Reach out through any of these.
