Guides

Guides to technical and B2B document design

Practical advice on datasheets, catalogs, sell sheets and brochures for industrial and technical products, from a designer who reads the specs.

How to design a technical datasheet buyers actually read
9 min read How to design a technical datasheet buyers actually read Most buyers don't read a datasheet.
Datasheet vs sell sheet vs brochure: which one do you need?
6 min read Datasheet vs sell sheet vs brochure: which one do you need? They look similar and the names get mixed up, but each document has a different reader and a different job.
What to send your designer before a datasheet or catalog project
5 min read What to send your designer before a datasheet or catalog project Most delays in document design have nothing to do with design.
How much does datasheet design cost?
7 min read How much does datasheet design cost? Datasheet design can cost anything from nothing to several hundred dollars a page.

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I reply to every enquiry within 24 hours. I work from written briefs, so everything we agree stays documented.