Case study
Solo Secure Technologies: one datasheet system for a security tower launch
Solo Secure builds autonomous, solar-powered camera towers for construction sites, critical infrastructure and temporary events. For its launch in North America, the sales team needed documents it could put in front of buyers. I designed the camera tower datasheets and a solar newsletter on one system.
- Autonomous solar-powered security towers
- United States
- Five-page datasheets and a five-page newsletter, US Letter
The brief
Solo Secure was entering the North American market and needed a Pro Camera Tower datasheet that would be a critical asset for its sales team. Two pages were preferred, with four allowed if legibility needed them.
The content arrived as an approved copy brief, a specification spreadsheet, product renders and a brand book. Every document after the first had to look like it came from the same company, so the real job was building a system, not just one sheet.
One system for every document
All three documents share US Letter pages, the brand book's extended heading font, a clean monochrome palette and a black footer that carries a version code, so the sales team always knows which edition they are holding. The body text is set in Inter, which the client approved when the licensed brand font was not available.
The result fits the brand rather than looking like an outside template. Each datasheet is supplied as a print PDF, a web PDF and packaged InDesign files.
Specifications, a configuration matrix and drawn icons
The tower comes in four configurations, so the datasheet carries a comparison matrix beside the specification tables. Where the feature highlights repeated what the tables already said, I folded them together and kept every approved data point.
Two icon sets, six and thirteen icons, and a compass graphic were drawn from scratch to match the brand. The technology partner logos are grouped in one panel instead of being scattered across the page.
Showing modular deployment
One of the main selling points is that a single trained technician can deploy the tower. A dedicated page puts the tower next to a six-foot figure for scale and breaks the deployment into five assemblies and four steps, from transport to activation. That page came out of the revision rounds, when the client asked for the modular story to be told visually.
The newsletter: a seven-page concept rebuilt as five
The client's newsletter concept was seven pages, and every page was a single flattened image, so there were no original graphics to work from. It also repeated content, used the wrong logo and a different web address, and named the products inconsistently.
I rebuilt it in the same fonts and style as the datasheets. Repeated content is now shown once, which brought it down to five pages. The seasonal scenes are one visual family, with the same background, sun position, dashed rays and shadow angle in every picture, so the examples of what blocks the sun can be compared at a glance.
Challenges along the way
- Scope grew mid-project. An extra page and revised briefs arrived after work started, so I rebuilt the layout as five pages instead of squeezing the content.
- Figures stated two ways. A few values appeared differently in the brief and the spreadsheet. I aligned them to the numbers that matched the tables and part numbers, and the client later confirmed them.
- A partner logo that rendered wrongly. One logo came through with a filled letter, so I redrew it as clean vector art.
- Tight timing. One round had a one-day turnaround ahead of a sales meeting with a potential new client.
Revisions and timeline
The Pro datasheet went through about four rounds of written notes and ended at version 2.6, between 16 and about 28 July 2026. The biggest changes were the new modularity page, a single agreed operating temperature and hardware-only warranty wording.
The newsletter started on 9 September and finished in mid-September after one round of about twelve notes, covering sun direction on three scenes, captions, the compass graphic and the footer version.
Result
The datasheets are available to view and download on the client's website and are used by its sales team. The newsletter followed the Pro datasheet, along with a second tower datasheet, and further documents are planned.
“Faizan did an exceptional job on this project. … He has earned my confidence as a trusted creative partner.”